Plain English: you connect landing pages you own, Autopage runs automated A/B experiments on them for a subscription fee, and an AI may rewrite copy on those pages. You remain the publisher. You stay responsible for your own pages, for what your live copy says, and for what you tell your visitors. Autopage is a tool, not a guaranteed result.
These Terms of Service (the “Terms”) form a binding agreement between you (the “Customer”) and Finalform GmbH for your use of the Autopage service. They are written in plain B2B English.
1. Provider and scope
These Terms govern the use of Autopage, offered at autopage.dev and app.autopage.dev by:
- Finalform GmbH
- Theodor-Heuss-Str. 106, 26129 Oldenburg, Germany
- Registered with Amtsgericht Oldenburg under HRB 222780
- USt-IdNr. DE457693089
- Managing Director (Geschäftsführer): Robin Schröder
Further provider details are in the Imprint (Impressum).
Autopage is an autonomous landing page optimization service. It generates page variants, serves them to your visitors, evaluates the results through A/B testing, and may use AI to rewrite live copy on your connected pages. The AI is a large language model supplied by Anthropic, PBC. The service operates through a JavaScript snippet that you install on pages you own or control.
2. Account and eligibility
Autopage is a business service. It is offered exclusively to businesses (Unternehmer within the meaning of Section 14 BGB). By creating an account you confirm that you are acting as a business and not as a consumer. Consumer protection provisions do not apply.
If you are established in the EU, you must provide a valid EU VAT identification number for invoicing; the reverse-charge procedure applies where applicable. Automated validation of the EU VAT-ID and of the business confirmation at signup is planned and not yet active.
You must provide accurate signup information and keep it current. You are responsible for safeguarding your account credentials and for all activity under your account.
3. Plans and connected pages
Subscriptions are available in the Starter and Pro plans shown on our current published pricing, billed monthly or yearly. Each plan includes a defined number of connected pages; current limits are shown at signup and in your billing settings.
The service runs automated experiments on your connected pages. That is its purpose, and by connecting a page you instruct Autopage to generate, serve, and modify variant content for that page within the optimization settings you configure. You may not use the service in a way that materially exceeds the connected-page allowance of your plan or that is designed to circumvent plan limits.
4. Payment terms
The prices for the Starter and Pro plans are those shown on our current published pricing at the time you subscribe. Yearly billing carries a 15% discount. All prices are net prices and are exclusive of value-added tax (Umsatzsteuer) at the applicable statutory rate, where such tax applies.
Due date (Fälligkeit). Fees are due within 14 days of the invoice date, or are charged to the payment method on file at the start of each billing period through our payment processor (Stripe), whichever applies to your plan.
Default (Verzug). If you are in default of payment, we are entitled to statutory default interest. For a business (Unternehmer) this is nine percentage points above the base rate under Section 288 paragraph 2 BGB, together with the flat default charge under Section 288 paragraph 5 BGB. The right to claim further damages caused by the default remains unaffected.
Set-off and retention (Aufrechnung und Zurückbehaltung). You may set off against our claims, or assert a right of retention, only with counterclaims that are undisputed or have been finally established by a court (rechtskräftig festgestellt).
Price adjustment (Preisanpassung). We may adjust the prices for the service no more than once per contract year, with at least 30 days’ notice before the adjustment takes effect. If we adjust the price, you may object and terminate the subscription with effect to the date the increase would take effect. The then-current published pricing governs going forward. For the purpose of the limitation of liability in Section 10, only the fees you have actually paid are counted.
5. Customer obligations
You may only connect pages that you own or control. You are the publisher of those pages and of all content served on them, including content that the service generates or rewrites.
You are responsible for the legal disclosures your own pages require toward your visitors, including your own visitor privacy notices. The Autopage snippet reads and collects interaction events on your pages on your behalf. Before that processing occurs you must obtain any consent required under Section 25 TDDDG for storing or reading information on a visitor’s device, and you must provide the visitor-facing privacy information required of you as the operator of those pages.
You may not use the service for unlawful content or purposes, and you may not attempt to disrupt, overload, circumvent, or reverse engineer the service.
Your use of the service is also governed by our Acceptable Use Policy in the version dated 2026-06-25, which is incorporated into these Terms by reference. We will give you notice of material updates to the Acceptable Use Policy and will obtain your re-acceptance of those updates, so that you always know which version binds you.
6. AI output
Page variants produced by the service, including any copy rewritten by the AI, are probabilistic suggestions generated by automated systems. The AI is a large language model supplied by Anthropic, PBC. These variants are not verified statements of fact and are not guaranteed to be accurate, lawful, or free of third-party rights.
You are the publisher. You are responsible for reviewing and approving the content served on your pages, both before it is served and while it remains live, and for its truthfulness, its legality, and its intellectual-property clearance. You can configure the optimization settings, exclude elements from rewriting, and stop experiments at any time.
Finalform does not warrant that AI-generated output is accurate, non-infringing, or compliant with advertising law or any other law applicable to your content. Responsibility for the published result rests with you as the publisher of your pages.
7. Warranty disclaimer, defects, and limitation period
We provide the service with reasonable commercial care. To the extent permitted by law, we do not warrant that the service is fit for any particular purpose you may have, that it will be uninterrupted or error-free, or that it will achieve any specific conversion, revenue, performance, or uplift result.
Autopage is a tool that runs experiments. It is not a guaranteed outcome. Experiment results depend on your pages, your traffic, your market, and many factors outside our control, and past or projected results do not guarantee future results.
Defects and limitation period (Mängel und Verjährung). Statutory warranty rights for defects apply subject to the following. For claims based on simple (slight) negligence, the limitation period is one year from the statutory commencement of the period. This shortening does not apply to, and the statutory limitation periods remain in full for, claims for injury to life, body, or health, claims based on intent or gross negligence, claims under the German Product Liability Act (Produkthaftungsgesetz), and claims under any express guarantee we have given.
This clause limits warranties only to the extent German law permits. It does not exclude or reduce any mandatory statutory rights, and the liability allocation in Section 10 applies in full.
8. Data processing
How we process personal data is described in our Privacy Policy.
For the visitor data that the snippet collects on your pages, Finalform acts as a processor and you act as the controller. We offer a Data Processing Agreement (Auftragsverarbeitungsvertrag, Art. 28 GDPR) including a technical and organizational measures annex. A signed Data Processing Agreement is required before any visitor personal data flows through the service. You must not enable the snippet on a page that processes visitor personal data until the Data Processing Agreement is in place. To request it, contact support@autopage.dev.
For Finalform’s own data, including account, billing, marketing, and website data, Finalform acts as the controller, as described in the Privacy Policy.
9. Intellectual property
Finalform GmbH retains all rights in the Autopage service, including its software, snippet, models, and dashboard. You retain all rights in your pages and content.
Page variants generated by the service for your pages are licensed to you for use on your connected pages for the duration of your subscription and after it ends, to the extent variants were promoted to your pages while the subscription was active. This license does not transfer any rights in the underlying service or models.
10. Liability
We are liable without limitation:
- for intent and gross negligence;
- for injury to life, body, or health;
- under the German Product Liability Act (Produkthaftungsgesetz); and
- to the extent of any guarantee we have expressly given.
For simple (slight) negligence, we are liable only for the breach of an essential contractual duty (a cardinal duty / Kardinalpflicht, that is, a duty whose fulfillment makes the proper performance of this contract possible in the first place and on whose fulfillment you may regularly rely). In that case our liability is limited to the damage that is foreseeable and typical for this type of contract.
The parties agree, for the purpose of quantifying that foreseeable and typical damage, that it amounts per contract year to the higher of (a) the total fees you paid for the service in the twelve months preceding the event giving rise to the claim or (b) EUR 10,000. This figure is an agreed minimum quantification of the typical foreseeable damage (a floor of protection). It is not a ceiling set below the actual foreseeable damage, and it does not reduce the foreseeable and typical damage where that damage is higher.
This foreseeable damage is bounded by the allocation of responsibility in these Terms. As set out in Sections 5 and 6, you are the publisher of your pages, you can configure the optimization settings, exclude elements from rewriting, review variants before and while they are live, and stop experiments at any time. These controls limit the typical foreseeable damage from any single event.
Liability for simple negligence is aggregated per contract year (per Vertragsjahr), not per individual event.
Any further liability for simple negligence is excluded. In particular we are not liable for loss of profit, loss of revenue, lost conversions, or other indirect or consequential damage caused by simple negligence beyond the limits above.
For claims based on simple negligence, the one-year limitation period in Section 7 applies.
Liability under mandatory statutory provisions remains unaffected. The above limitations also apply in favor of our staff, agents, and subcontractors.
11. Indemnities and Service IP warranty
Customer-side allocation of cost. You will reimburse Finalform for third-party amounts that are finally awarded against Finalform, together with reasonable costs, to the extent they arise from your pages, your content, or your approval or continued publication of an optimized variant. This includes, for example, claims of false or misleading advertising, unfair competition, or infringement of third-party intellectual-property or other rights in content served on your pages.
This allocation does not apply, and you owe nothing under it, to the extent the claim results from a defect in the service, or from content generated or promoted by Finalform that you did not have a reasonable opportunity to review, or from Finalform’s intent or gross negligence, or from any of the un-excludable matters listed in Section 10 (injury to life, body, or health; the Product Liability Act; an express guarantee). Your total exposure under this allocation of cost is capped at EUR 10,000.
Service IP-non-infringement warranty. Finalform warrants that the Autopage service itself, as provided by us and used as permitted under these Terms, does not infringe a third party’s intellectual-property rights. This warranty does not cover claims arising from your content, from your configuration, from combinations of the service with anything not supplied by us, or from your continued use after we have offered a non-infringing change. The remedy under this warranty is in any event not less than EUR 10,000 per case. This warranty survives the warranty disclaimer in Section 7; that disclaimer does not exclude or reduce it.
Each party will promptly notify the other of any claim covered by this Section and will reasonably cooperate in the defense.
12. Term and termination
Subscriptions run for the booked billing period, monthly or yearly, and renew unless cancelled. You can cancel at any time with effect to the end of the current billing period. The right of both parties to terminate for cause remains unaffected.
13. Availability and changes
We operate the service with reasonable commercial efforts. The current plans carry no contractual uptime guarantee; any availability figure we publish is a soft target only and is not a warranted service level.
The service evolves, and features may change, improve, or be discontinued. We will not materially reduce the core service you pay for during a billing period you have already paid.
14. Governing law and venue
German law applies. The application of the United Nations Convention on Contracts for the International Sale of Goods (UN CISG) is excluded.
The exclusive place of jurisdiction for all disputes arising from or in connection with these Terms is Oldenburg, Germany. This venue agreement applies because both parties are merchants (Kaufleute), in accordance with Section 38 ZPO. Consumer provisions do not apply, since the service is offered to businesses only.
These Terms are published in English and German. The German version is the legally binding and governing version. The English version is a convenience translation only. In the event of any conflict between the German and English versions, the German version prevails for contracts accepted after the German version is published.
15. Changes and versioning
These Terms are versioned. Finalform records which version of the Terms each customer accepted, together with the timestamp of acceptance.
We may update these Terms. We will give notice of material changes through the service or by email before they take effect. If you continue to use the service after the changes take effect, the updated version of the Terms applies, except where Section 5 requires your renewed acceptance for material updates to the Acceptable Use Policy.
16. Severability
Should individual provisions of these Terms be or become wholly or partly invalid or unenforceable, the validity of the remaining provisions is not affected. This applies in particular to the liability allocation in Section 10 and the indemnities and warranty in Section 11: if any limit, floor, or carve-out in those Sections is held invalid, the remaining limits and the rest of these Terms continue to apply. The parties will replace any invalid provision with a valid provision that comes as close as legally permitted to the economic purpose of the invalid one.